Drawing 107
2007-09-04
I have many upon many problems with this ad your agency created, the foremost of which is conceptual.
AD MAN:
Fire.
FREDERICK “PIZZA FRED” EMERSON:
Yes. Well, it appears that the whole point of the ad is that the young lady is induced to stop by the pizza spinning on my finger.
AD MAN:
And your “slam dunk” pizza savings.
FREDERICK “PIZZA FRED” EMERSON:
Yes, and my “slam dunk” pizza savings. But what I'm saying is: we want the public to think that she's stopping because of the high quality of the pizza. Agreed? But it looks to me like she's stopping because I'm standing immobile in the street, like a buffoon. She doesn't have a choice.
AD MAN:
That's not a legitimate complaint. Most people don't think that hard. And even if they did, a wide majority of pizza consumers support jaywalking.
FREDERICK “PIZZA FRED” EMERSON:
Okay. Well, my second complaint is that the ad portrays me as having a high proficiency in basketball, when in fact I have never played the game. I fear being found as a faker.
AD MAN:
Already taken care of. We've arranged for a skilled look-alike to tour the many basketball courts of America in the next few months. Your fears? Rest them.