Drawing 113
2007-12-04
You know what I'm seeing for this campaign? A horse getting its teeth brushed. Imagine: a cowboy on the prairie. He brushes his teeth as dusk falls… but then cleans his trusty steed's teeth, too!
COLLEAGUE:
Glen, this is toothpaste for people, not horses.
AD MAN:
“Strong enough for a horse!”
COLLEAGUE:
No, Glen.
AD MAN:
Okay; I'll just throw this one out there and see if anyone salutes: a thirty second spot, me and a horse in a stable. No dialogue, no narration, no text. I simply brush the horse's teeth.
COLLEAGUE:
What, Glen? “You”? We use commercial actors, not advertising executives, in our ads, Glen. You know this.
AD MAN:
Please, guys. Let me have this ad. Suddenly I realize, it's always been a dream of mine. To come home, flip on the TV, and see thirty seconds of me… just brushin' a horse's teeth.
COLLEAGUE:
No, Glen.
AD MAN:
(Long pause) Fifteen Seconds?