Drawing 114
2008-01-26
WHY NOT TRY FIRE PREVENTION?
AD EXEC:
So, the ad. (Pause) …?
AD DESIGNER:
It asks the question “Why not fire prevention,” hopefully leading a viewer to endorse fire prevention. The person gives the ad a human angle.
AD EXEC:
And the glass bowl?
AD DESIGNER:
The glass bowl illustrates that the person in the ad has successfully participated in fire prevention. As you see, the bowl is completely fire-free; there is no fire anywhere inside the bowl. (Pause) Also, the bowl is not on fire.